How to Write Good Headlines for Business

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Wednesday, October 15th, 2008 Subscribe To Our Feed

Headlines are very important in Advertising

Here, you will learn how to write headlines for your business.

First, get out some paper and a pencil and start by doing the following. Remind yourself this. “What are the key reasons your customers acquire, desire or seek your product or service? In other words, what is the main advantage or performance, result or improvement or reduction or advantage they end up receiving or getting when they use your product service?

You should have multiple answers to this question. When you get them, arrange them by the most valuable and specific and the most frequently desired.

How many ways can you specifically measure or compare or denominate the effect or benefit your product or service for a customer? Write as many as you can on paper.
Now run through each one of the elements I shared with you and apply it by adapting it to your situation.

For example, pick out a few of the words that work wonders, and try adding them to the benefit your product or service produces. Example, how to rid yourself of stress overnight … announcing a way to get twice the productivity out of every hour you drive to work. “Amazing discovery, get the job of three people done for the cost of just one,” etc.

Take each of these “wonder words” and try start writing a powerful headline.
Repeat with the tested “key word,” making sure you write each statement or cluster of thoughts down separately.

Don’t stop now-the fun has just begun.

An important word about your ROI return on investment.
Great copywriters and legendary sales trainers spend days… sometimes weeks… laboring over the details of a headline or opening statement for an ad.

Why?

Because, those “pros” know how much of pay-off this process produces. Don’t limit yourself to writing just one single headline. The great masters I’ve learned from would write no less than 100 different approaches before they shortlisted the three to five best, most powerful selections they would test out. You should not settle for anything less. The more headlines you start to write, the more this mind-set will become your own.

If it’s a little uncomfortable at the beginning, that’s perfectly normal. Try this method, when you are stuck, ask yourself to fill in the blank describing the incredibly powerful result your product or service produces. If you were talking to a customer about this result you’d be telling them how to what? Once you fill in the blank with your answer to the result your product or service, you have written your first good headline so keep going!

You can Download a Free copy of “100 Greatest Headlines Ever Writen” at Jay Abraham Video - www.JayAbrahamSystem.com to get an idea of how to write great attention grabbing headlines. You can use the headlines, tweak them to use in your own advertising campaign.

Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Coaching and his super income building home study system.

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