Improve Your Viral Marketing Ten Different Ways

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Wednesday, September 24th, 2008 Subscribe To Our Feed

When people are first getting started in trying to understand viral marketing they typically have a lot of questions as to what types of strategies and what methods actually work with viral marketing strategies.

Let’s take a quick little walk into the world of some of the most popular and top ways to use viral marketing selling to your advantage.

1. Firstly and no doubt most importantly, think beneficial…

The viral nature or aspect of the offer has to be very beneficial to the reciever. You can take a look at it anyway you want, but this is the top job. This, as with most things, is easier said than done. Whether it’s beneficial emotionally, monetarily, a gift or otherwise, this is the foundation of any viral campaign to take off.

Mind you, if this part was so easy to pull off..we’d never get any sleep because of the bombardment of viral spread. So, when you look at it…it's actually really cool it's not so easy.

2. You can practically think backwards for your email marketing and blogging. Start from the bottom up and work your way back from your blog posts and headlines.

The thing is..If not easy to implement and concise..at the start be sure to let them know of the benefits…it probably won’t work out for you virally.

3. From the saying that has been around for what seems forever…

K.I.S.S
Keep It Simple Stupid

Remember, you have to get a person’s interest fast. You can't have your message all jumbled up with confusion and distractions to the viewer!

Sure, yes, of course, but we need to be clever…but realize some people might not get it as easily as others.

Ok, so what types of things will sell the reader to perhaps "get it" and want to pass things on?

4. Well..this is no surprise and it shouldn't come as one. Obviously, “Sex Sells”.

Of course it’s most likely NOT sex you will be selling. But, if you’d like to get a flow going..and curiousity should be brought on..sneaky suggestive sexual inuendos can do the trick. These types of things let people have fun with thier friends and some can't resist.

5. Get at that funny bone! Humour works very well with viral ideas you’d like to spread. Be reminded. Think about how many commercials you’ve seen where you said to friends, “God, you have to see that commercial? It’s hilarious!”

6. Brand Or Name Leveraging- A very good way to use viral marketing is by leveraging well known figures, brands, people etc. People that are familiar with your this popular entity seem to require less information about it. Items of vast popularity, help in finding a level ground with your viewers.

Be sure to check out all of the legal litigations of doing something like this though, before moving ahead with it.

7. Nobody ever cared for the brown noser, and viral marketing isn't any different. If you are trying to hard to get people to do something, they can usually sense this and it will backfire on you. Remember, people want to think it's their idea. If you have done your part on creating good viral aspects, this will take care of itself.

8. What’s in the new or headlines? What’s popular?

If you can utilize already popular events it can help you to get your own thing happening. People are aleady talking about it. Try and use this to your advantage!

9. Everybody loves a mystery! Creating mystery or keeping people hanging with a viral marketing concept can only help get that interest happening. Don't forget though, you will upset a few people if you don't eventually come clean with things!

10. Think about reality. Corporate types of images is something many people despise. It’s better to come off with down home and more earthy viral message. Your messages will work better if people feel more comfort by being able to identify with the message easier.

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