New Wave Marketing

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Sunday, November 16th, 2008 Subscribe To Our Feed

The famous nine principles of marketing by Phliip Kotler as we all have learned to know and applied in our marketing strategies will be revised and adapt to the modern world today and these new principles will be known as The New Wave Marketing. The new book on New Wave Marketing will be released soon by Philip Kotler and Hermawan Kartajaya of Markplus Inc. Whether or not the new terms will actually replaced the old terms from now on has not been announced.

Just to point out, The nine principles of marketing referred to as “Legacy Marketing” are:

1. Segmentation,
2. Targeting,
3. Positioning,
4. Differentiation,
5. Marketing-Mix (Product, Price, Place, Promotion),
6. Selling,
7. Brand,
8. Service,
9. Process

12 C’s of “New Wave Marketing”

The new principles has now been termed the 12 C’s of the “New Wave Marketing”

1. Communitization,
2. Confirming,
3. Clarifying,
4. Coding,
5. Crowd-Combo (Co-Creation, Currency, Communal Activation, Conversation),
6. Commercialization,
7. Character,
8. Caring,
9. Collaboration

New Wave Marketing is to achieving high impact with low budget. While Legacy Marketing needs high budget to achieve high impact.

The New Wave Marketing elements are actually a replacement of terms from the 9 principles of marketing which better decribed the way marketers apply them in this modern world.

These new terms do make sense with the new world today. The changes in information technology especially the internet has revolutionized how human interact with one another, creating more opportunities as well threats to all businesses. Just like the nine principles of Marketing that needs adaption to the new world, we too need to adapt to the New Wave Marketing and apply them to our business to face this new world”

New Wave Marketing Principles can and should be applied to internet marketing strategies. To learn how Internet Marketing plays a role in New Wave Marketing, browse and download special report on Internet Marketing Online at www.BOBmarketing.com

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