Key WordPress Blog SEO Areas to Concentrate On

« « 6 Proven Ways To Generate Traffic For Your Website | Easy Website Creators » »

Sunday, September 7th, 2008 Subscribe To Our Feed

There’s no shortage of advice on the web regarding what one should do to enhance a WordPress web site’s ranking in the search engines.

It’s easy to get confused if you read all the information that is out there, because some people concur with others while some totally disagree and offer different advice. What’s pertinent for excellent rankings in the search engines was provided recently via a survey done by SEOmoz of a group of search engine optimization experts.

In short, below are the 4 heavy-hitter search engine optimization ranking factors, in accordance with their consensus views.

Keywords that Appear in the Title

It’s very important to use the right keywords when crafting the text used in the title tag of a WordPress page. Not only does it assist with better search engine rankings, it also promotes better click-through from the search engine listings to the blog. It’s of reduced use to be listed high in the search results without receiving a high number of clicks. The ultimate purpose is to get as many targeted visits to the web pages as possible.

The SE highlights in bold the keywords that were used by the user. When the right keyphrase of your title is shown in bold, it gives the listing a higher chance of being seen and receiving that click. Notwithstanding, bolded keywords are not the only element to consider when crafting the title.

Many additional clicks can be earned by a wisely crafted title, especially if it invites the web surfer to click. It is more advantageous to receive a hundred clicks from the 5th position with an eye-catching page title compared with fifty clicks from the third listing with a poor page title.

The Anchor Text that’s Employed in Inbound Links

The anchor text that’s employed in the hyperlink that points to your site from another site weighs heavily in the search engine computations to determine what your web site is focused on. And, what your site is all about determines mostly what keywords it will rank for in the SERPs.

If it’s possible that you can influence in any way the anchor text that third-party sites employ when they link to you, then it is a very productive way of investing your time.

A larger number of external sites that have links to your site utilizing a specific set of keywords, or alternate versions of that keyword, will cause the search engines to more easily figure out that your site is focused on that specific keyphrase.

It is even better when the content of the destination page on your site contains that specific keyphrase and phrases similar in meaning.

The Overall Link Popularity of Your Web Site

The volume of links that are pointed to a site is utilized by the search engines to calculate the importance of a site. They take into account both the quality of the hyperlinks and the quantity of links.

The importance of your web site increases in the perception of the search engines in accordance with the number of distinct web sites that contain links to your web site.

Building backlinks does not stop. There can never be enough links pointing to your website. It’s true that one can build backlinks too fast and that can trigger some flags with the search engines. However, if it’s done as an ongoing effort with a long-term outlook, every link deserves the resources spent in acquiring it. They all add up to a higher deemed importance of your site.

Link Popularity in the Internal Link Structure of the Site

It’s a fact that some of your pages will get more external links than others. Those that don’t obtain many external links could be the real income generating pages that you would desire to rank well in the SE indexes.

The internal linking structure, as well as the anchor text used for the internal links, is how you disperse PageRank inside your own site.

The best approach to success is to get the professional WordPress search engine optimization plugin that is specifically built to do just that.

Some search engine optimization experts say that an internal link has the same weight as a link from an external page. That does not mean the site will gain high rankings by having only internal links.

What it does mean is that you could cause a page to be ranked by pointing internal links to it even if it doesn’t have lots of external links, provided that the remainder of your site has gained enough trust from external links.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.