Professional Search Engine Marketing

« « Earn Money With Articles: Where To Find Affiliates For Your Niche Website | 3 tips on rewriting plr articles » »

Wednesday, October 15th, 2008 Subscribe To Our Feed

Spamming search engines is by no means an ethical activity; however, there are reports of people doing so in newsletters and SEO forums all across the world. However, negative impact is likely to be caused (sooner or later) by unethical SEO techniques; for this reason, one should be mindful in dealing only with honest search engine consultants. Granted, that’s a relevant discussion; but we should keep focus on the underlying motivations of SEO professionals. This is true in all industrys, not just SEO. If the people in our industry can remember this when trying to create a professional SEM Business (and there are many factions trying to do this), it will go a lot smoother.

After reading about those quick kinds of “bang-for-buck” search engine exploitations, certain clients will approach you with a rather corrupted view of what SEO is all about. Such as client asks for – let’s say – a proposal for creating 10 doorway pages pointing at their website. This kind of customer might have read somewhere that building a network of fringe websites will boost their site’s rankings, so they don’t want you to touch the site itself.

Using this strategy, people oftentimes manage to deceive search engines by providing a sitemap of the doorway domains linking to the real homepage they’re promoting. Considering such pages serve only as search engine bait, they serve no actual purpose than wasting the customer’s time by getting him to make redundant clicks before getting to the actual site he’s looking for. Should you get faced with such a customer, what would you prefer: compromising your views of proper search engine optimization, or just give the customer what he thinks is better? Granted, it’s not as if creating those pages would be necessarily considered unethical. What it there was a meaningful amount of relevant pages within the actual website? Not only would the creation of doorways irrelevant, it would be much more effective to simply adjust the actual content while making sure keywords are used that match the actual search queries.

If you ever get faced with this kind of situation and you really can’t talk sense into the customer, trust me: it will be better to just let him go. Okay, it may not feel very nice to turn easy money like that. After all, that kind of task could be achieved using a Page Generator…and you’d just be giving the customer exactly what he asked for? Sure, you could reason it would be okay to just take the job. It would be highly unprofessional to oblige the customer, rather than effectively striving towards search engine optimization. If upholding your integrity as SEO consultant means losing such clients, it’s actually a small price to pay.

There will be other jobs and there will be other clients that appreciate your looking out for their site’s long-term well-being. Turning down that type of work may get you feeling at loss, but you’ll actually be making an investment in your reputation. You can bank on this fact!

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.